… using six words and a logo … and two billboards.
First billboard:
Driving by the freeway, "What the ... ?!"
A quarter mile later, second billboard:
"Oh ... Oh!"
Objective: With an increasingly saturated market, establish the Del Sol Emergency Room/Emergency Department as the top of mind name in the region.
Strategy: Give the Del Sol ER a distinct identity that both speaks of its large scope of services while portraying the hospital as an enabler … a place that in a crisis takes you from where you are, to where you want to be.
Copywriter: R. Vega
Graphic Designer: L. Alvarez
Creative Director: M. Correa
Agency: Sanders\Wingo
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