… green logos and concepts from the recycle bin.
We created these logos for El Paso Electric’s energy efficiency/green energy initiative. However, with a change in their administration, the project was put on hold indefinitely. “Tomorrow Friendly” was later salvaged as a headline for an El Paso Electric banner promoting energy efficiency home products but the rest of these ideas never made it to print or broadcast, except here.
Tomorrow Friendly still has a lot of unrealized potential.
This idea served as an alternate to Tomorrow Friendly. If it had survived, I wanted to explore using the New Mexico sun as a power grid. It was not to be.
With Switch to Smart I wanted to lead El Paso Electric's green campaign with a bit of tude.
A Switch to Smart alternate logo for New Mexico.
Objective: With “green” being as overused and powerless as it now is, we were charged with creating new vehicles to talk about energy conservation and the company’s future renewable energy initiatives.
Things you can’t see: The variant Texas and New Mexico logos were done at the client’s request. Even though the company is based in Texas, El Paso Electic wanted to let New Mexico consumers know that they were actively involved in making their state a better place … I liked the thinking behind this, particularly because El Paso Electric recognized that 1. green energy is a public relations issue and 2. New Mexicans and Texans generally don’t like being clumped together … a lot of companies that hold monopolies don’t seem to have this kind of attention to their unique sets of consumers and it was just nice to work for one that did.
Copywriter: R. Vega
Illustrator: C. Lopez
Creative Director: E. Zaragoza
Agency: Sanders\Wingo
