The assignment: We were given a document, filled with words from top to bottom, describing everything that had to fit into a 30 second, no-sound video. The video was to play at a large bio-medical industry conference — in a continuous loop with other 30 second videos from other Texas cities — on a large flat screen monitor.
The catch: No photography budget. No photography archive (we had just acquired the client). Four day turnaround. And like I said, lots and lots of information.
The solution:
Things to notice: By design (and for efficiency), we animated this piece using four Illustrator files: 1. Logo with bi-national theme, 2. Map of El Paso highlighting key assets, 3. Horizontal slide with key themes and bullet points, 4. Logo with contact information.
Things you can’t see: I wanted the panning from one important city location to the next to run along the major highway … there just wasn’t enough time to test the idea, much less to execute it fully. I find myself always wanting to make the things I work on better but at some point you just have to let go.
Copywriter: R. Vega
Illustrator: C. Lopez
Flash Animator: T. Lopez
Creative Director: M. Correa
Agency: Sanders\Wingo
