Re-edited as a 15 second bookend here, this was one of the first commercials I wrote at Sanders\Wingo for our client, Del Sol Medical Center. Babies are hard to screw up — at least on camera … parenting is a whole other matter — so all I wanted to do was keep it sincere and heart warming without going over the top.
Copywriter: R. Vega
Creative Director: M. Correa
Agency: Sanders\Wingo
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